Mic’d Up: The Power of Podcasting
Do you love to tune in to a good podcast? Do you find yourself only able to go on your morning walk if the latest episode of your favourite pod has dropped? Has the thought ever crossed your mind to pick up a mic yourself?
If you’ve had the inkling that podcasting might be for you or your business but don’t know where to begin, the community at She Creates has you covered. Would you like to understand advertising opportunities within the podcast realm? Or perhaps you’re just intrigued by the ins and outs.
Think of this as podcasting 101. We’re bringing together folks from all sides of the podcasting industry to discuss everything, panel style. From ideation to execution. Benefits, challenges, formats and formalities. Our speakers will explore the how and the why of podcast creation. From the creative process to down to equipment.
Let’s face it, podcasting is not just a hobby, it's a powerful marketing tool. As creative professionals, we have the opportunity to explore this format in unique and innovative ways. While podcasting is still in its early stages in Australia, it has already been embraced as the future of media, communications, and marketing worldwide. This workshop is not just about podcasting, it's about your personal growth and staying ahead in a rapidly evolving industry.
Watch the panel discussion by our sponsors Merlin here
Meet our speakers!
Hannah Pendlebury - Host of Eat With The Podcast, Owner of Pendle to Paper
You’ll hopefully have shaken Hannah’s hand at one of our She Creates events before, and as our Chair of Communications you’ve certainly heard from her. But when she’s not whipping up press releases or talking tone of voice, you’ll find Hannah mic’d up to record her brand new creative project, Eat With The Podcast. After many years of dabbling in food journalism and blogging, at the end of 2023, she decided to flip the script on the format. Eat With The Podcast is for food lovers and people who love a laugh, as Hannah chews the fat with chefs and food personalities while out for a meal at their favourite locations. She’s an advocate for honest conversation, never shies away from a controversial topic, and doesn’t take anything too seriously. As our quasi-MC for the evening, Hannah will lead our panel through your burning questions, providing her insights and experience along the way.
Katie Teague - Mamamia Sales Manager, South Australia
With over 15 years experience in Audio Media Sales across the country, Katie Teague has closely followed the journey of broadcast radio through to the exciting world of podcasting. From her early days at Nova to Southern Cross Austereo and now the mammoth that is Mamamia – the world’s largest podcast network for women; she’s seen and more importantly, heard, it all. As Mamamia’s State Sales Manager in SA, Katie knows the power of podcasting and describes it as the “unicorn of the media world”. Due to the parasocial relationship listeners have with their favourite podcast host, the listening experience is highly engaged and influential. In her role at Mamamia, she explores how businesses can tap into this influence, from a commercial perspective. In her spare time, Adelaide born-and-bred Katie is a mother of 2 young girls and a self-professed extrovert who loves networking and connecting with her local community, particularly She Creates!
Michael ‘Gags’ Gagliardi - Creative Director of Black Sheep Advertising, Co-Host of Humbled The Series Podcast
Michael is an award-winning creative, problem solver, storyteller, and coach. With more than 15 years of experience in the advertising and visual communications industry, Michael has carved out an enviable reputation as one of Australia’s leading Creatives. Through the diversity of his career and personal experiences, Michael has played a pivotal role in motivating businesses to effectively invest in and create successful brands. It’s also seen him receive a number of industry awards in Australia and across the globe. Bridging the gap between values and passion, while leading with love to have true impact, Michael is on a mission to create meaningful connections for his clients that align with their ambitions and purpose. He takes this passion into his podcast, Humbled The Series. Alongside his co-host, Pete Mann the pair and their guests delve deep into how tribulations can transform into triumphs and explore their curiosity of human resilience. It’s deep. It’s emotional. It’s inspiring.
Rachel Boundy - Joint Owner and Corporate Services Manager of Matrix Recording Studio
As the joint Owner and Corporate Services Manager of Matrix Recording Studio, this powerhouse mum of two knows a thing or two about mic’ing up. Rachel Boundy and her master-of-production husband, Nick, have recorded some of the state's most successful podcasts behind their soundproof walls. As is often the case with a family business, Rachel does it all. From guiding new clients through the podcasting process to sitting alongside her husband making final cuts and edits, she understands what it takes to create a completely elevated end result. As a marketer for many years prior to Matrix Recording Studios, Rachel brings this experience of brand to her clients to ensure a well-rounded and ultimately, marketable end product.
Our charity partner for the event
As you would know, we’re passionate about community at She Creates. We’re giving our guests an easy opportunity to give back as we partner with DV Safe Phone. DV Safe Phone is a vital program that provides safe mobile phones to domestic violence and law enforcement agencies, offering a victim-survivor a lifeline to connect with loved ones and essential services, ultimately helping them break free from abusive situations and start anew. You’ll be able to bring along your unused (but usable) phones to our deposit box on the night, which we will then donate to the wonderful people at DV Safe Phone.
