The Value Shift

Feb 12

Value — a word thrown around so often you could easily mistake it for the latest buzz word on the block.

Value for money. Value pricing. Value propositions. The value of a project. Company values (often mistaken with hygiene factors — sorry, but integrity should be inherently integral to any business).

‘The Value Shift was an opportunity to reflect and dissect what value looks like in 2023, for our clients, our customers and our workplace cultures.

With staff retention an increasingly hot topic, how do organisations provide value for their teams? With clients looking for value adds wherever they can, how do businesses put their best foot forward? With more employers looking to hire people that contribute to their culture, how can we best demonstrate our own value in the hiring process?

Presented by Peach, we were joined by a diverse range of industry experts who dived into the topic, providing us with an invaluable conversation. With experience spanning marketing, media and recruitment, the reputable panel brought with them a wealth of knowledge and expertise on business, leadership, and providing value.

Keep an eye out for our next event coming soon!

Enjoy the highlights, thanks to Merlin

Browse the gallery, thanks to Alice Healy Photography

The speakers

Vikki Friscic, Managing Director at Carat SA

Vikki has worked in the media industry for over 30 years. Over the last decade she has led the team at Carat in her role as Managing Director, where her focus has been on developing and growing high performing teams who love where they work.

Tracy Davidson, Recruitment Manager at Rising Sun Pictures

Tracy is a seasoned recruiter with over two decades experience in the creative industries. After running her own recruitment agency for 10 years, Tracy joined the team at Rising Sun Pictures as Recruitment Manager, where she has led significant growth in the business.

Bev Bury, Director of Marketing Operations at the University of Adelaide

Bev’s career has taken her both agency and client side. She currently oversees marketing operations at the University of Adelaide and is passionate about democratising leadership and creating inclusive workplace environments.

The Sponsors

Major sponsors

Partner Sponsors

Peach streamlines complex workflows and powers the creative industry. Any screen, anywhere, anytime. Peach Video delivers video ads to TV, on-demand, online and agencies in over 150 countries.

See Peach Video →

The Adelaide Advertising & Design Club initiates and supports a wide variety of educational programs, exhibitions, publications, social events and other industry networking opportunities - including She Creates.

See AADC →