Wine & Design
In a market where we’re spoilt for choice, our wine purchase decisions are influenced by label designs more than ever.
Every bottle tells a different story, and award winning designer Kellie Campbell-Illingworth and her team at Parallax work hard to ensure their client stories are seen and heard.
Kellie spoke about her design journey, from entering the industry to running her own studio, and everything in between.
Alongside the mother daughter duo that make up Vintage Longbottom, we learnt about the process behind developing a unique wine label that tells a story.
Hosted at one of Adelaide’s leading design, furniture and lifestyle stores, guests had the unique opportunity to privately shop the Asser + Co range, and purchase from the delicious Vintage Longbottom range.
This event was kindly sponsored by Asser + Co and Vintage Longbottom.
Enjoy the highlights, thanks to Merlin
Browse the photo gallery, thanks to Ben MacMahon
The speakers
Kellie Campbell-Illingworth
Senior Designer and Partner at Parallax
Over the past 18 years, Kellie has worked extensively on brand identity and packaging projects for the food and wine industry to much acclaim.
Kellie’s work has been recognised nationally and internationally, and she is adept in expressing and articulating one of the most complex languages in the world… wine.
Passionate about promoting the value of design and giving back to the industry, Kellie has volunteered her time and expertise for various associations and award panels.
Picking up a range of accolades throughout her own career, from DIA, ADGA, ADC, Communication Arts and TDC (not to mention being named one of the world’s top 50 creatives under the age of 30 by the New York Art Directors Club — no small feat), she is the perfect candidate to host our Wine & Design event.
Kim & Margo Longbottom
Mother-daughter duo behind Vintage Longbottom
Meet Kim and Margo, the mother daughter duo behind Vintage Longbottom.
Kim Longbottom has built her wine business around the core message that family comes first.
Twenty years after releasing her first wave of classic red wines with husband Mark from the Limestone Coast’s famed Padthaway region, a new chapter in the Vintage Longbottom story has begun with their daughter Margo joining the business, and relocating regions to the Adelaide Hills and McLaren Vale.
Having inherited her parent’s passion for family and wine, Margo brings with her a vibrant new outlook stemming from her studies in fashion, digital marketing and business.
Together, with their eye for good wine and design, Kim and Margo continue the Longbottom journey, honouring the memory of their late husband and father.
The Sponsors
Major sponsors
Partner Sponsors
Peach streamlines complex workflows and powers the creative industry. Any screen, anywhere, anytime. Peach Video delivers video ads to TV, on-demand, online and agencies in over 150 countries.
The Adelaide Advertising & Design Club initiates and supports a wide variety of educational programs, exhibitions, publications, social events and other industry networking opportunities - including She Creates.
Merlin provides high quality full service video production.
Cluse & Co is a full service agency providing quality data driven marketing recommendations.
Adelaide based photographer with over
15 years experience in fashion, lifestyle and portrait photography.
Them Advertising is South Australia’s largest locally-owned, full-service advertising and digital agency.
Event Sponsors
A mother and daughter wine company, handcrafting wines from McLaren Vale and Adelaide Hills, expressing the sense of place from which they are grown, and the passing of the seasons in which they are made.
Asser + Co is a leader in representing Danish lifestyle brands such as ferm LIVING and Hubsch to the retail market and wider Architecture & Design industry.
