She Creates is a community that champions, celebrates and connects women in the creative communications industry at all levels
An initiative of the Adelaide Advertising & Design Club
She Creates is an initiative of the AADC. The club wanted to do more for the women within the industry, and as such ‘She Creates’ came to fruition in 2019.
The Club is committed and driven to inspire, connect and promote the Adelaide advertising and design industry through a series of events, initiatives and more.
2025 Committee
Amy Lambert
Amy is a founding member of She Creates, having spent many years dedicating her time to the AADC Executive Committee. With over 20 years in the creative communications industry, she is unique in her breadth of experience having worked directly across every facet of graphic design and advertising. A master of multi-tasking and making work life balance look like a breeze, Amy runs her own creative communications business, Make Create, while driving the behind the scenes of She Creates and juggling her young family.
Elise Rundell
Elise runs the marketing for Studio Nine Architects, one of South Australia’s leading architecture and design studios. Over the last seven years, she has played a pivotal role in the company’s evolution by shaping the studio’s brand and positioning.
Now in her second year as Co-Chair of She Creates, Elise is passionate about fostering community and connection through events. Since joining the committee in 2021, she has been in expanding She Creates’ reach, leveraging her expertise in marketing and communications to grow its impact and create unique and valuable events for the every growing She Creates community.
Hannah Pendlebury
Hannah is a woman of many words. The hard part is getting her to stop talking. Her freelance copywriting business, Pendle to Paper, means she’s constantly finding the right words for brands and businesses across the country, in almost every format possible.
Hannah’s has a background in PR, communications and marketing for large organisations and government agencies. She’s passionate about many things, but uplifting women is her key focus.
When she’s not waxing lyrical about feminism or the importance of etymology, you’ll find Hannah telling the stories of chefs and food personalities on her latest creative endeavour, Eat With The Podcast.
Bri Hammond
Bri Hammond is a commercial photographer whose work displays authentic emotion and odd moments, usually expressed with poppy colours and graphic compositions. She loves championing the peculiarities of life and highlighting the idiosyncrasies of people and places. Originally a graphic designer, she began her career with a year-long residency at Fabrica, Benetton’s Creative Research Centre in Treviso, Italy. After spending 10 years honing her craft in Melbourne, Bri now lives in Adelaide and creates for a wide range of clients and publications across Australia with a unique visual approach.
Bri has always been passionate about lifting up other women, and mentors those wanting advice in the competitive and cis-male dominated world of commercial photography. By joining up with She Creates, she hopes to help more women feel encouraged to push boundaries, seize opportunities, and make their mark in the industry.
Giordana McKenna
Having worked with a range of businesses across multiple industries, Giordana is now the Creative Director of her own boutique digital marketing agency, By Giordana. Passionate about elevating brands through quality social media and content creation, she firmly believes all businesses are worth investing in.
When Giordana’s not making waves online, she is supporting the incredible work of She Creates. Giordana is a true advocate for women in business and knows first-hand the power of a She Creates networking event. Having been a committee member since 2024, Giordana considers She Creates as a community for everyone, at any stage of their career.
Lucy Byrnes
Lucy is an Account Manager at KWP+Partners, where she brings a blend of strategic insight and a passion for creating innovative and impactful solutions. With a strong focus on delivering creative that resonates, she thrives on collaborating with both clients and creative teams to bring the big ideas to life.
With experience in both the media industry and client-facing roles, Lucy’s approach focuses on clear communication, efficient problem-solving, and challenging the norms of traditional advertising. Her passion for creativity is complemented by her commitment to mentoring emerging talent, advocating for women in the industry, and fostering an environment where diverse perspectives thrive. Through She Creates, Lucy is excited to support, connect, and empower women to make their mark in the creative industry and beyond!
Alisha Rout
Alisha is a marketing professional and account manager with a passion for strategic storytelling and digital innovation. With a background in digital marketing, and campaign management, she thrives on bringing brands to life through data-driven insights and creative execution.
A member of the She Creates committee since she was a university student in 2021, Alisha is dedicated to helping expanding its reach and impact. She is passionate about fostering connections and creating opportunities for women in the creative industry at any career stage, using her expertise to help craft meaningful events and initiatives.
Julia Palombo
Julia has a strong belief in the power of creativity to change minds and shift behaviours. With a Bachelor of Journalism & Professional Writing, and a Bachelor of Business under her belt, Julia brings both knowledge and passion to every project she touches.
Currently a Senior Account Manager at Showpony Advertising, Julia is a clever communicator with an exceptional work ethic who takes pride and joy in briefing the creative team, executing concepts, and seeing projects through from start to finish. Having worked both client and agency side, Julia’s unique and valuable perspective is a great asset to the She Creates team.
Charlie Butler
After working with parkrun Asia Pacific on the Gold Coast, Charlie made the move back to Adelaide (which he firmly believes is the best city in the world) in early 2024 to kickstart digital yarn.
If you manage to catch him somewhere other than behind the camera, you’ll likely find him hiking, showing off his really-only-slightly-better-than-average 8-ball pool skills, or searching for pretty little wildflowers. Charlie’s weaknesses include: almond croissants.
Charlie firmly believes that every project is personal, and injects candour, passion, and respect across every aspect of the creative process, ensuring that the end result is not only true to the client vision, but most importantly, a collaborative, seamless, and enjoyable experience.