Let’s Get Social About Social Media
She Creates x The Social Club - The social event of the year!
Together we gathered some of the brightest minds here in SA for a panel focused on one main topic, getting social about social media.
Facilitating our panel to get our guests talking about going back to community, elevating our industries and how to serve with our strategies was the formidable Natalie Koutsikas, Director of the social media agency, Digitale and creator of The Social Club.
Natalie has been working in social media for over 10 years, applying her skills and knowledge to the biggest brands and businesses in the country and across the globe. Working with the likes of Sweat, Ryderwear, Eos by Skycity, Bickfords and plenty more, she’s seen every change that’s come before the social media industry. That knowledge is her power.
Her agency, Digitale was born 4 years ago and has gone from strength to strength. Their clients have seen staggering success from their social first approach, with a holistic and connected view on digital marketing. Digitale is determined to show brands and businesses that social media can work for anyone as long as they harness the power of community and content.
We networked with the best in the biz, bounced around ideas and of course, shared the load.
Keep an eye out for future events.
Enjoy the panel discussion, thanks to Merlin
Browse the gallery, thanks to Stepney Studios
The Speakers
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The Speakers 〰️
Carly Cluse, Director at Cluse & Co
Carly manages a portfolio of clients spanning publicly listed and private companies as well as government agencies, with a large presence in the property development sector.
She helms the agency service and creative teams. Covering everything from brand development, strategy and advertising, Carly’s depth of knowledge stems from her time working in the industry for boutique brand houses, ad agencies and an eclectic mix of clients, products and services before taking the leap into her own business with her partner.
Cluse & Co is now making inroads to high-end productions, ad campaigns, with a solid foundation of brand strategy and results-based marketing.
Caitlin Jinks, Social Media Lead at Australian Federal Police
Caitlin Jinks is a media specialist with a career spanning seven newsrooms and three cities. She started out as a local TV reporter, then later an entertainment reporter, before moving to BuzzFeed for three years. She later ran the social media accounts for NSW Police (over 1 million followers), then had stints at SA Police and the Department for Education SA.
She's currently the Social Media Lead for the Australian Federal Police. Her work has been profiled by InDaily, the Daily Mail and the Herald Sun.
Jared Brown, Head of Digital at Sometimes Always
Working across the ecommerce and digital space both in Australia and globally for over 15 years, Jared has gained experience within a wide variety of industries and businesses across both B2C and B2B. Constantly adapting and evolving with ecommerce and digital marketing technology, trends and user behavior in order to deliver and lead best in market solutions that drive meaningful business results.
Most famously, Jared was the head of e-commerce and digital at Australian Fashion Labels for 6 years, where he was recognised as a 2019 eCommerce Retailer Of The Year Finalist, named one of the 2019 Leaders In eCommerce Top 100 All-Stars & added to the 2016 eCommerce Ones To Watch List. Currently, he is the head of digital at Sometimes Always, a boutique online bottle shop and Alpha Box & Dice who produces wine from McLaren Vale & the Adelaide Hills.
Natalie Koutsikas, Director at Digitale and creator of The Social Club
Natalie has been working in social media for over 10 years, applying her skills and knowledge to the biggest brands and businesses in the country and across the globe. Working with the likes of Sweat, Ryderwear, Eos by Skycity, Bickfords and plenty more, she’s seen every change that’s come before the social media industry. That knowledge is her power.
Her agency, Digitale was born 4 years ago and has gone from strength to strength. Their clients have seen staggering success from their social first approach, with a holistic and connected view on digital marketing. Digitale is determined to show brands and businesses that social media can work for anyone as long as they harness the power of community and content.
The Sponsors
Partner sponsors
Major sponsors
Peach streamlines complex workflows and powers the creative industry. Any screen, anywhere, anytime. Peach Video delivers video ads to TV, on-demand, online and agencies in over 150 countries.
Merlin provides high quality full service video production.
The Adelaide Advertising & Design Club initiates and supports a wide variety of educational programs, exhibitions, publications, social events and other industry networking opportunities - including She Creates.
Cluse & Co is a full service agency providing quality data driven marketing recommendations.
Whether it be a creative portrait session with one person, or collaborating with a team, to bring beautiful fashion images together — Alice Healy’s photography is a way of capturing the beauty she sees in everybody.
